UNC Research Typography

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UNC Research Typography

Avenir

The typeface Avenir has been chosen to be the lead with all brand messaging for UNC Research including headlines and display copy. This has been carefully selected to best represent the brand image and must be used to retain consistency.

Primary Usage: Headers

Secondary Usage: Subheaders & Pull-quotes

Weights: Medium, Medium Oblique, Heavy, & Black

Secondary Typeface: Tahoma

In situations when Avenir cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, Tahoma should be used.

Aktiv Grotesk

The typeface Aktiv Grotesk has been chosen to be the secondary font. All body copy or paragraphs where lots of text is needed will be set in this typeface. Where appropriate, this typeface could be used for subheads as a compliment to the primary typeface, Avenir.

Primary Usage: Bodycopy

Secondary Usage: Subheaders

Weights: Regular, Italic, Medium, Medium Italic, Bold, Bold Italic, XBold, XBold Italic, Heavy, & Heavy Italic

Secondary Typeface: Calibri

In situations when Aktiv Grotesk cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, Calibri should be used.

 Typography Usage Guidelines

  • Use a combination of uppercase and lowercase

  • Use only the approved typefaces

  • Use only the approved colors

  • Use substitute fonts only when necessary

  • Align text in the bodycopy flush left

  • Use all uppercase for headers

  • Use 10 point font for bodycopy for letter sized documents

  • Do not distort the typefaces

  • Use different colors and weights to emphasize key messages.