Overview

Typography is another powerful tool that can set the tone for your materials and help create a consistent visual identity for the University. There are options for both serif and sans serif typefaces available to provide enough flexibility for a wide range of applications.

For more information, please visit the University’s identity page at identity.unc.edu

Brand Fonts

The University’s brand fonts are Open Sans, Source Serif and Field Gothic Narrow. All of the brand typefaces do not need to be in a design. Each typeface provides unique benefits for flexibility in communications. All of the brand typefaces should be available from Google or with an Adobe Creative Cloud license.

Open Sans

Open Sans is a clean, friendly typeface that works well for a variety of contexts. It works great for digital and print, and should be your go-to typeface for a contemporary look and feel.

Best uses:

• Headlines
• Subheadlines
• Body text
• Charts and graphs

Secondary Typeface: Arial

In situations when Open Sans cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, Arial should be used.

Source Serif

Source Serif is a serif typeface that works best when a more formal tone is needed. It is known for its readability in print and digital spaces and provides customizable weights for greater flexibility.

Best uses:

• Headlines
• Subheadlines
• Body text

Secondary Typeface: Georgia

In situations when Source Serif cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, Georgia should be used.

Field Gothic Narrow

Field Gothic Narrow provides a bold, modern look that works great for headlines and callout text. While there is a large variety of weights, Field Gothic Narrow No. 34 and No. 36 are preferred, especially for print materials. Field Gothic Standard No. 43 is acceptable on digital materials.

Best uses:

• Headlines