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As the primary graphic identity for the office, the logo should appear on all communications including: brochures, stationery, business cards, flyers, newsletters, and websites. A logo connects the brand to all forms of communication. Consistency drives impact and recall.

The logo should not be manipulated in any way.  Avoid using secondary logos with the official logo, as it creates confusion and dilutes the goal of creating a common, mutually reinforced image. Always use a high-resolution digital version of the logo.

Color Variations

Whenever possible, the logo should appear in the Carolina Blue. Approved alternate colors include black and white when on colored backgrounds. Use only 100 percent of the officially designated shades. For official colors, please view our UNC Research Colors page.

Displaying the horizontal version of the UNC Research logo in the standard colors; Carolina blue, white (on Carolina blue), and black
Displaying the vertical version of the UNC Research logo in the standard colors; Carolina blue, white (on Carolina blue), and black

University Logo

The University of North Carolina at Chapel Hill logo is the keystone of UNC’s visual identity and should be used for all formal communications. Use it for official university-level communications. Do not use both the University logo and the Research logo in the same publication.

For a more in-depth information on the University of North Carolina at Chapel Hill logo, please go to the UNC Branding & Visual Identity Guidelines page.

The University of North Carolina's logo in Carolina blue

Logo Space

To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. There should always be 1/2 the old well height between any part of the logo and any other page element or the edge of the page. Treat the logo with respect, don’t cram it into your layout, leave space for it to breathe.

Diagram of spacing around the UNC Research logo to show that there needs to be at least have the height of the logo mark/old well's height around the logo.

UNC Research Mark/The Old Well

The University of North Carolina's logo mark, a minimalistic rendition of the old well.This is the only acceptable logo mark. It may not be reconstructed or altered in any way, per university guidelines. This logo mark may be used as a design element separate from the formal logo only if the formal logo appears elsewhere in a given piece.

Logo/Mark Usage Guidelines

  • Do not configure the elements into a different logo
  • Do not crop of remove any part of the logo
  • Do not distort the logo
  • Do not tilt the logo in any direction
  • Do not alter the proportions of the logo typography
  • Do not attempt to typeset the logotype
  • Do not surround logo with other competing shapes
  • Do not recreate the type or substitute another typeface
  • Do not add any shadows, effects, of other elements to the logo
  • Do not attach a program-level identification to the logo or attempt to create your own unit logo

Logo Violations

In order to maintain the integrity of the UNC Research brand identity, be sure to never to use the logo improperly, such as in the following examples:

Display of UNC Research logo violations.

Restrictions Regarding Color and Logos

  • Do not change any colors of the signature
  • Do not change the tint of any of the signature colors
  • Do not print the signature in black over a dark background
  • Do not print the reversed out signature onto a light or white background
  • Do not place signature over heavily patterned background

Download UNC Research Logo Package