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Our visual identity serves to position UNC Research as a leading public research university. Consistent use of the identity enhances recognition of who we are and visually reinforces our reputation for quality and leadership. This booklet outlines usage guidelines for the UNC Research brand for use on stationery, printed materials, websites, videos, and digital media.

About the Office of Research Communications

The Office of Research Communications (ORC) serves the university by conveying the value and benefits of UNC research to the people of North Carolina and the world. The office publishes the UNC Research website and Endeavors magazine. ORC produces and publishes research-related content for other UNC publications such as the University Gazette and the Carolina Alumni Review. The office also produces annual reports, fact sheets, and other materials for UNC Research.

Brand Platform

Brand Promise

Serving North Carolina, Changing the World

Brand Drivers

  • At UNC-Chapel Hill, the world’s top scientists collaborate to solve problems, discover new technologies, and save lives.
  • Carolina continues its upward trajectory of growth in dollar volume of its research with federal and state investments.
  • Multidisciplinary teams utilize diverse perspectives to collaborate on challenges attractive to research sponsors.
  • Our rich network of centers and institutes provides a convening point for scholars of different disciplines to move discoveries in practice and technologies into the market.