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Color Palette

The official color of the University is Carolina Blue. Adhering to the following color reproduction guidelines will help to create a consistent image and maintain the visual impact of the identity.

A minimum of approximately 10 percent Carolina Blue should appear in all print and web materials produced for the University.

UNC Research also has an extended color palette, perfect if more colors are needed and also to differentiate the unit from other sections of campus. The palette is bright and eye catching, but was also created to flow nicely with the University’s official color palette.

University Colors

In 2017, the University adopted a new policy for web accessibility. Follow these color guidelines to ensure your website meets WCAG 2.1 AA accessibility standards. For full-color print reproduction, use PantoneĀ® 542 whenever possible.

Carolina Blue
PMSĀ® 542
CMYK 60, 19, 1, 4
Web #4B9CD3
RGB 75, 156, 211

Athletic Navy
Hex #13294B
RGB 19, 41, 75

Light Gray
Hex #E1E1E1
RGB 225, 225, 225

Dark Gray
Hex #767676
RGB 118, 118, 118

Hex #151515
RGB 21, 21, 21

UNC Research Colors

Web #6AC9D2
RGB 106, 201, 210

Meadow Green
Web #C7DA7D
RGB 199, 218, 125

RGB 253, 221, 63

Web #F29137
RGB 242, 145, 55

Web #D61B7A
RGB 214, 27, 122

Success criteria for contrast ratios

4.5:1 for normal text

3:1 for large text (14+pt & bold, or 18+pt)*

WCAG Contrast Checker by Acart Communications This one has an interactive picker when you click the mini palette next to your hex code that lets you dial in to the exact pixel that passes the contrast test.

Lea Verouā€™s Contrast Ratio Pretty interface to compare foreground and background colors.

WebAIM Color Contrast Checker Lighten and darken incrementing is a great feature.

Tota11y Toolkit Chrome Extension Reviews published pages and reports errors and warnings right on the spot.

Chrome Color Contrast Analyzer Extension from NCSU Grab sections of the page with text on images and this tool scans the pixels to demonstrate if enough contrast exists (eyeball test).

The point unit is indicated in the WCAG guidelines; however, points are rarely used in web development. This can create confusion! The point is larger than the more common pixel. However, the official warning below suggests that success in this area is a joint responsibility between authors and users.

The actual size of the character that a user sees is dependent both on the author-defined size and the userā€™s display or user-agent settings. For many mainstream body text fonts, 14 and 18 point is roughly equivalent to 1.2 and 1.5 em or to 120% or 150% of the default size for body text (assuming that the body font is 100%), but authors need to check this for the particular fonts in use. When fonts are defined in relative units, the actual point size is calculated by the user agent for display. The point size should be obtained from the user agent, or calculated based on font metrics as the user agent does, when evaluating this success criterion. Users who have low vision would be responsible for choosing appropriate settings.