Frontier RTP’s On the Menu Series: Media Relations Tactics

As media continues to develop and shift, your public relations’ strategies should, too. In this session, you’ll gain insights on the current media landscape and receive guidance to further a small business owners’ understanding of media relations. Through an interactive exercise, you’ll learn how to capitalize on trending conversations and generate more media interest. Examples across industries will demonstrate how you can tie yourself and your business to broader storylines than what your immediate product or service might obviously lend to a reporter.