NC TraCS Qualitative Research Training Series: Introduction to Qualitative Data Analysis

This online training will provide an introduction to qualitative data analysis, focusing on content/thematic analysis. The session will cover the basics of qualitative data analysis and steps in the analysis process, including: transcribing, memoing, codebook development and coding, exploring content areas or themes, and interpreting and communicating findings. Participants will have the opportunity to practice developing and applying codes.

Please note: We will not be demonstrating how to use qualitative data analysis software during this session.

Presenters:

MaryBeth Grewe, MPH
Engagement and Qualitative Research Specialist
NC TraCS Institute

Simone Frank, MPH
Community Engagement and Outreach Specialist
NC TraCS Institute