Introduction to Focus Groups

This interactive online workshop will provide an introduction to focus groups, a data collection method used in qualitative research. Attendees will also observe or participate in a mini “mock” virtual focus group session.

Topics:

• Focus group methodology
• Considerations for planning a focus group
• Development of focus group discussion guides
• Focus group facilitation skills
• Tips for conducting virtual focus groups

Presenters:
MaryBeth Grewe, MPH
Engagement and Qualitative Research Specialist
NC TraCS Institute

Simone Frank, MPH
Community Engagement and Outreach Specialist
NC TraCS Institute