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Introduction to Focus Groups

June 8 @ 10:00 am - 12:00 pm

This interactive online workshop will provide an introduction to focus groups, a data collection method used in qualitative research. Attendees will also observe or participate in a mini “mock” virtual focus group session.


  • Focus group methodology
  • Considerations for planning a focus group
  • Development of focus group discussion guides
  • Focus group facilitation skills
  • Tips for conducting virtual focus groups

MaryBeth Grewe, MPH
Engagement and Qualitative Research Specialist
NC TraCS Institute

Simone Frank, MPH
Community Engagement and Outreach Specialist
NC TraCS Institute