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media images drive American policy in the current war? Such images
may not exert as much power as policymakers have previously thought,
says Cori Dauber, associate professor of communication
studies.
In 1993, the television news showed mobs of Somalian citizens dragging
the bodies of U.S. soldiers through the streets of Mogadishu. Forty-eight
hours later, President Clinton committed to ending military intervention
in Somalia within six months. Policymakers assumed that the images
would spur Americans to demand that we withdraw our troops, Dauber
says. So did the mediaDauber notes a quote from the New York Times
that the American public wanted to "scuttle the Somalia expedition
as soon as American corpses appeared on the television screen."
But polls showed that this demand was not actually there, Dauber
says. Only a minority of Americans wanted to immediately withdraw
from Somalia. But because Congress and other leaders interpreted
the images in one specific way, they were suspicious of the polling
results.
Images can always be interpreted in more than one way, Dauber says.
And, news images don’t come alone. "The administration lost
sight of the fact that the media was shaping a narrative around
those images and that the administration could have contributed
to that narrativewith speeches, with press briefings, with the
way they spoke about the deaths." An alternative interpretation
such as "we can’t permit anyone to treat American soldiers
in this manner," might have justified a continued or increased presence
in Somalia.
The common interpretation of those events has affected American
policy in such situations ever since, in talk of avoiding "another
Mogadishu," Dauber says. Before the recent terrorist attacks, policymakers
assumed that public support for military interventions was fragile,
and that "if the wrong photographic image came over the wires,
that support would shatter," Dauber says.
"It’s far too soon to know whether this is still the case
after nine eleven," Dauber says. "Support for the current action
continues to remain very high. There’s an understanding that it’s
obviously a different situation than the humane interventions of
the nineties, because it’s clearly about self defense." This support
(indicated by polls) also demonstrates that the phenomenon of "casualty
shyness" may be a myth. "The American people understand that
going to war entails casualties," Dauber says. "The question
isn’t whether or not there will be casualties. The question is whether
or not those casualties are in defense of what the public understands
to be an honorable cause. And if they believe that those casualties
are not excessive and are not a function of incompetence, then they
will continue to support the military effort."
Dauber is a member of the defense advisory committee on women
in the services.
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