Avenir

The typeface Avenir has been chosen to be the lead with all brand messaging for UNC Research including headlines and display copy. This has been carefully selected to best represent the brand image and must be used to retain consistency.

Primary Usage: Headers

Secondary Usage: Subheaders

Weights: Medium, Medium Oblique, Heavy, & Black

Image example of the Avenir typeface in it's weights.

In situations when Avenir cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, the Tahoma should be used.

Image example of the Tahoma typeface in it's weights.


Founders Grotesk

The typeface Founders Grotesk has been chosen to be the secondary font. All body copy or paragraphs where lots of text is needed will be set in this typeface. Where appropriate, this typeface could be used for subheads as a compliment to the primary typeface, Avenir.

Primary Usage: Bodycopy

Secondary Usage: Subheaders

Weights: Regular, Regular Italic, Medium, Semibold, Bold, & Bold Italic

Image example of the Founders Grotesk typeface in it's weights.

In situations when Founders Grotesk cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, the Calibri should be used.

Image example of the Calibri typeface in it's weights.


Century Schoolbook

The typeface Century Schoolbook has been chosen to be the secondary font for print publications. Paragraphs in large blocks of text are to be set in this typeface. Where appropriate in web publications, this typeface could be used as for pull-quotes as a compliment to the Founders Grotesk.

Primary Usage: Bodycopy

Secondary Usage: Pull-quotes

Weights: Regular, Regular Italic, Bold, & Bold Italic

Image example of the Century Schoolbook typeface in it's weights.

In situations when Century Schoolbook cannot be used, such as word documents, powerpoint and other presentations, HTML emails, native apps and other documents that cannot be distributed electronically as PDFs, the Palatino Linotype should be used.

Image example of the Palatino Linotype typeface in it's weights.


 Typography Usage Guidelines

  • Use a combination of uppercase and lowercase
  • Use only the approved typefaces
  • Use only the approved colors
  • Use substitute fonts only when necessary
  • Align text in the bodycopy flush left
  • Use all uppercase for headers
  • Use 10 point font for bodycopy for letter sized documents
  • Do not distort the typefaces
  • Use different colors and weights to emphasize key messages.

Sample

Sample of typography with Avenir as header, Founders Grotesk as subheader, Founders Grotesk as the body, and Century Schoolbook as the pullquote