UNC Research Logo
As the primary graphic identity for the office, the logo should appear on all communications including: brochures, stationery, business cards, flyers, newsletters, and websites. A logo connects the brand to all forms of communication. Consistency drives impact and recall.
The logo should not be manipulated in any way. Avoid using secondary logos with the official logo, as it creates confusion and dilutes the goal of creating a common, mutually reinforced image. Always use a high-resolution digital version of the logo.
Whenever possible, the logo should appear in the Carolina Blue. Approved alternate colors include black and white when on colored backgrounds. Use only 100 percent of the officially designated shades. For official colors, please view our UNC Research Colors page.
The University of North Carolina at Chapel Hill logo is the keystone of UNC’s visual identity and should be used for all formal communications. Use it for official university-level communications. Do not use both the University logo and the Research logo in the same publication.
For a more in-depth information on the University of North Carolina at Chapel Hill logo, please go to the UNC Branding & Visual Identity Guidelines page.
To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. There should always be 1/2 the old well height between any part of the logo and any other page element or the edge of the page. Treat the logo with respect, don’t cram it into your layout, leave space for it to breathe.
The logo must be resized proportionally and as a group (logomark, divider rule, and logotype); therefore, measurements for all elements in the logo are relative to each other to maintain the integrity of the logo, don’t distort it. Minimum: 1.5 inches (print) xxx pixels (web)
(Please note that this display does not show the UNC Research logo at 1.5 inches wide, this is just to show visual reference that 1.5 inches is the width of the logo)
UNC Research Mark/The Old Well
This is the only acceptable logo mark. It may not be reconstructed or altered in any way, per university guidelines. This logo mark may be used as a design element separate from the formal logo only if the formal logo appears elsewhere in a given piece.
Logo/Mark Usage Guidelines
In order to maintain the integrity of the UNC Research brand identity, be sure to never to use the logo improperly, such as in the following examples:
Restrictions Regarding Color and Logos
- Do not change any colors of the signature
- Do not change the tint of any of the signature colors
- Do not print the signature in black over a dark background
- Do not print the reversed out signature onto a light or white background
- Do not place signature over heavily patterned background